About Dragan

Dragan Petrovic spent his career in aviation, where precision is not a preference — it is the job.

Thousands of hours above the clouds taught him checklists, discipline, and a habit of never accepting "close enough" in anything he is responsible for.

That standard is why every ElixirBurst bottle has a short ingredient list and nothing to hide behind.

Flying is really a people business. Dragan spent decades among crews and passengers from every corner of the world.

He learned that hospitality is a form of care — that what you hand someone should be worthy of them.

Irregular schedules and time zones make health a deliberate practice rather than an accident.

Searching for something genuinely clean, Dragan came back to a berry he had grown up around in the Balkans: aronia.

Nothing on American shelves matched what he remembered — so he set out to bring the real thing over.

Of everywhere he has landed, Queenstown is his favorite place on earth.

Cold, clear air, mountains straight out of the water, and a kind of clarity that is hard to describe and easy to feel.

It became the standard for the brand: nothing cloudy, nothing added, nothing between you and the source.

Seeing the planet from 35,000 feet for a living changes how you think about what you leave behind.

Glass instead of plastic. Organic farming instead of synthetic inputs. Fewer, better decisions.

ElixirBurst exists because Dragan could not buy the juice he wanted to drink.

Straight pressed from organic berries. No additives, no preservatives, nothing artificial. Bottled in glass.

One bottle, one promise: exactly what the label says, and nothing else.